Collaborating with large companies
and innovating services:
a history in design

Coming from the automotive industry in 2004, Federico Giuliano, Sales & Marketing Manager, founded the design company Mid, bringing to it his experience in working with leading designers like Zagato. Research and innovation are at the heart of the Federico’s projects, helping hiStrategy and Service Design
The Madeindreams method focuses more and more on the research and strategy phase prior to the concept.
The added value of Madeindreams therefore comes from its ability to analyze end user behavior through qualitative research methods such as direct observation.

Madeindreams is able to identify weak points in the businesses of its client, by proposing business models that enhance the offer and value proposition.
The output is no longer only an industrial product, it is the natural extension of the service, in some cases more intangible and virtual services such as websites and apps.

The origins and background of the founders of Madeindreams have allowed the company to establish itself in the automotive industry, becoming an important partner for leading automakers.
Madeindreams offers high-quality consultancy and 3D modeling, and also involves itself in the training of young talents.