Year 2012 Client Planex Industry Branding
Planex identity
Planex rebranding project has included the realization of all the touch-points with the final user.
The Brand’s behavior is dynamic and adaptable to all communication materials: the ribbon, with its continuous flow, refers to the Japanese tradition and to the Shinto culture which has a rich iconography linked to the concept of the ‘knot’.
The payoff ‘your life simple’ represents Planex’s new approach aiming at providing consumers with ever simpler products that can totally trust in the proven Planex technology.
The Brand’s behavior is dynamic and adaptable to all communication materials: the ribbon, with its continuous flow, refers to the Japanese tradition and to the Shinto culture which has a rich iconography linked to the concept of the ‘knot’.
The payoff ‘your life simple’ represents Planex’s new approach aiming at providing consumers with ever simpler products that can totally trust in the proven Planex technology.
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