Year 2012 Client Planex Industry Branding
Planex editorials
The Planex Products Catalogue has been re-classified and simplified.
Fortuna Todisco’s illustrations have made the communication friendlier and aimed at simplifying Planex technology and making it accessible to everybody.
Two ‘lifestyle’ scenarios where the products are adapted, further simplify the reader’s fruition that, this way, can imagine his real world where Planex naturally exists.
The catalogue has been studied in such a way that it can be opened in both reading directions with two covers: a Japanese one, from right to left, for a ‘corporate’ section that is like a real magazine and a Western-style one, from left to right, for product display.
Fortuna Todisco’s illustrations have made the communication friendlier and aimed at simplifying Planex technology and making it accessible to everybody.
Two ‘lifestyle’ scenarios where the products are adapted, further simplify the reader’s fruition that, this way, can imagine his real world where Planex naturally exists.
The catalogue has been studied in such a way that it can be opened in both reading directions with two covers: a Japanese one, from right to left, for a ‘corporate’ section that is like a real magazine and a Western-style one, from left to right, for product display.
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