Year 2010 Client Planex Industry Computers
Mzk-wg300nx, mzk-sa300n2
These two products make up the ‘Onda’ router family, designed for Planex. The Company is a Japanese Holding specialized in consumer electronics, with which we have started a strict collaboration. On the one hand, Planex was keen to renew its image and products covering them with a made in Italy design, on the other hand Madeindreams has enthusiastically seized this opportunity to work on an international project based in Tokyo.
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The first approach was through the presentation of various concepts that had lightness, technology, materiality and molded shapes as their theme. But it was the idea of a wave that captured the imagination and convinced. The formal innovation is in the simplicity of this element that harmoniously interrupts the router classic shape. On it a graphic sign represented by concentric bends aesthetically recalls the concept of the signal emission, underlining the high product performance (300 Mbps).
WG300 is the first-born as well as the first product made for Planex. In this case, the formal wave element develops elegantly on the base. The second router, SA300, has been developed consequently, while modifying proportions and revamping the position of the curve line.
This way Italian design has dressed Japanese technology to both enhance the products on the local market and hypothesize market internationalization. The partnership originated from this project is particularly valuable as it allows us to also have a constant update also on foreign markets, while increasingly refining our expertise in consumer electronics.
WG300 is the first-born as well as the first product made for Planex. In this case, the formal wave element develops elegantly on the base. The second router, SA300, has been developed consequently, while modifying proportions and revamping the position of the curve line.
This way Italian design has dressed Japanese technology to both enhance the products on the local market and hypothesize market internationalization. The partnership originated from this project is particularly valuable as it allows us to also have a constant update also on foreign markets, while increasingly refining our expertise in consumer electronics.
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