Year 2011 Client FTG Industry Industrial Equipment
Master Line
Ftg è una società che realizza calzature di sicurezza da circa 60 anni. Il suo background è di tipo tradizionale, ma negli ultimi anni ha investito per orientarsi alla mass production.
Proprio questo cambio di rotta ha reso necessaria una consulenza esterna che valutasse in modo completo i prodotti offerti. Il primo contributo dato all’azienda è stato quindi di carattere strategico: siamo partiti da un’analisi del catalogo, della gamma prodotti, del processo produttivo fino a prendere in considerazione la nuova gamma e il listino prezzi.
A partire dai risultati di questa indagine abbiamo proposto il taglio di alcuni prodotti e il rinnovamento delle gamme.
read more
Starting from 2d sketches we then concentrated on commercial aspects and on feasibility. The ‘master’ line had various limitations, the price being the main one: in fact, this is the cheapest line. After isolating some aesthetically appreciable sketches, we started to work on patterns with the support of the company staff and one of our consultants.
Our attention concentrated on simplifying the shoe design to respect the price requirements by choosing aesthetically pleasant materials, albeit economically feasible. We also modified the shoe impact thanks to the use of 3d webs, which lighten both psychologically and visually the shoe. Formal lines are greatly adaptable and transversal to comply with the industry needs, however offer a certain dynamism that is unusual in the accident prevention field.
Our attention concentrated on simplifying the shoe design to respect the price requirements by choosing aesthetically pleasant materials, albeit economically feasible. We also modified the shoe impact thanks to the use of 3d webs, which lighten both psychologically and visually the shoe. Formal lines are greatly adaptable and transversal to comply with the industry needs, however offer a certain dynamism that is unusual in the accident prevention field.
share
