Year 2011 Client FTG Industry Industrial Equipment
Eagle line 2011
Ftg is a Company that has been realizing safety footwear for about 60 years. Their background is of the traditional type, however over the last few years they have made sound investments towards mass production. And such a change in course made it necessary to have an external consultant for an all-round assessment of the offered products. Our first contribution to the company was strategic: we started from analyzing the catalogue, the product range, the production process until taking into consideration both the new range and price list. Starting from the results of this research we suggested to removing some products and renewing the range.read more
The B line, still underway, allowed us to space more with finishes and materials as the range line is rather more high-end. In this case, the characterized line elements are more defined and highlight the presence of a family feeling.