Year 2009 Client Telecom Italia Industry Telecommunications
Eco
Eco is a cutting-edge cordless phone designed for Telecom Italia. It is sustainable in the use of materials and technologies and house-friendly. It was a real challenge, based on the choice of using renewable materials. It was the most innovative and responsible solution, although the most difficult and experimental one. We made several researches that helped us identify some eco-friendly materials like polylattide with which the bodies were realized. Our attention also focused on consumptions, hence the power-pack, with a Nokia-like shape factor, answers to Energy Star specifications.Also electronics minimize radio emissions to save energy.
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From a formal point of view, the key points of the project were the disassembly and iconicity concepts. Disassembly has suggested the phone’s aesthetic, synthesized in a technologic core wrapped into two PLA bodies. It was important to make its disassembly simple because of the two materials making up the product.
Iconicity is represented with a formal and simple language that takes its cue from Nature.
The very clear reference to the stone is supposed to be a further confirmation of the ‘ecological’ message that this product transmits to consumers.
The keyboard has a ‘touch sensor’ technology and its front curvy surface is a highly innovative element. The result is a technologic heart integrated in an eco-friendly material that conveys an idea of innovation to the final user combined with the concept of attention to the environment.
Packaging has been realized using exclusively recycled paper without using any paint for printing (embossing).
VALUE ADDED
Eco phone help reduce oil consumption.
With a production of Ingeo™ Vegetal Plastic, the PLA used in bodies permits saving 39 oil drums, equal to 5400 liters of oil, useful to produce electricity used up by 116 European citizens or required for a car on a distance of 82000 km.
Iconicity is represented with a formal and simple language that takes its cue from Nature.
The very clear reference to the stone is supposed to be a further confirmation of the ‘ecological’ message that this product transmits to consumers.
The keyboard has a ‘touch sensor’ technology and its front curvy surface is a highly innovative element. The result is a technologic heart integrated in an eco-friendly material that conveys an idea of innovation to the final user combined with the concept of attention to the environment.
Packaging has been realized using exclusively recycled paper without using any paint for printing (embossing).
VALUE ADDED
Eco phone help reduce oil consumption.
With a production of Ingeo™ Vegetal Plastic, the PLA used in bodies permits saving 39 oil drums, equal to 5400 liters of oil, useful to produce electricity used up by 116 European citizens or required for a car on a distance of 82000 km.
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