Best practice approach in the creative process
In the design world, the term ‘strategy’ is often misused and misleading. A strategic approach for Madeindreams is a way to help rationality communicate with irrationality.
In fact, strategic design is the missing link in the assembly line, which we usually perceive in the design world. It is the joining element of business and creativity, which is often missing. Thanks to a ‘user-centered’ approach, research as well as qualitative analysis, we obtain sustainable and ready-for-market outputs that are above all in line with the final user needs.
It is the foundation on which the creative project is solidly based.